London’s Ever After Garden: New Home, Same Heartfelt Tribute
The Ever After Garden, an illuminated installation featuring 30,000 glowing white roses, is set to relocate to Duke Of York Square in Chelsea for its 2025 iteration, after previously calling Grosvenor Square home. This move is necessitated by Grosvenor Square’s current closure for a woodland transformation. Conceived as a poignant garden of remembrance, the Ever After Garden serves as a charitable initiative, dedicated to raising funds for The Royal Marsden Cancer Charity. Its core purpose is to provide a serene space for individuals to pause, reflect, and honor the memory of absent friends and family as the festive season commences.
A key benefit of the Ever After Garden is its dual role as a fundraiser and a community space for solace. Visitors are invited to dedicate a rose in memory of a loved one for a suggested minimum donation of £15 per flower, with all proceeds benefiting the charity. Since its inception in winter 2019, the garden has successfully raised an impressive £1.2 million for The Royal Marsden Cancer Charity. The installation itself is free to visit, encouraging widespread public engagement while also prompting voluntary donations to support its charitable cause.
The garden’s origin story highlights its personal significance, having been created in memory of production designer Michael Howells by his friends, fashion creatives Anya Hindmarch and Camilla Morton. Following its inaugural display in Grosvenor Square, it returned in 2021, 2022, 2023, and 2024, establishing itself as a cherished annual event. For 2025, the Ever After Garden will be open from Thursday, November 13th, to Tuesday, December 16th, illuminating daily from 3 pm to 9 pm at its new Chelsea location. No specific risks are mentioned in the provided text, indicating its primary focus is on charitable giving and remembrance. Visitors are encouraged to share their experiences on Instagram using specific tags and hashtags to amplify awareness.
