Whippies Ice Cream Opens at Seven Dials: Nostalgia Returns
A New Sweet Destination for Central London
Mark your calendars: Whippies, a brand-new soft-serve ice cream bar, is opening its doors on the top floor of Seven Dials Market on Earlham Street this August 8th. This isn’t just another ice cream shop—it’s a celebration of the beloved Mr Whippy tradition that generations of Londoners grew up with, reimagined for today’s food lovers.
The venture comes from Harry Webb, founder of the cult indie brand Big Kid Ice Cream, who’s spent the last three years perfecting his craft at the original Soho location. Seven Dials Market, already a thriving food destination in the heart of Covent Garden, offers the perfect backdrop for this nostalgic venture. The market’s vibrant atmosphere and footfall make it an ideal location to introduce locals and visitors to what promises to be a destination worth visiting. For those working nearby in areas like Hounslow or commuting from Whitton, this accessible central spot provides a genuine reason to explore the market beyond quick lunches.
What to Expect: Beyond the Classic 99
Forget everything you thought you knew about soft-serve ice cream. Every Whippies creation begins with an organic vanilla base—crafted with brown butter and Madagascan vanilla for genuine depth of flavour that sets it apart from standard whippy offerings.
From there, the menu ventures into creative sundae territory. The Solero Knickerbocker combines peaches, mango, and passionfruit with charred pineapple, offering tropical brightness. The Hot Fudge Cookies N’ Cream Supreme drowns crushed Oreos in warm fudge, delivering pure indulgence. Of course, the signature Big Kid Flake 99 features the brand’s own chocolate flakes rather than generic alternatives.
But the innovation doesn’t stop there. Whippies will rotate a “Brain Freeze” series featuring fruit sorbetto slushies, ice cream floats, and even cocktail ice pops for those seeking something stronger. To celebrate opening weekend, both August 8th and 9th will see Flake 99s priced at just 99p each—a perfect opportunity to experience what Harry Webb’s brought back to London’s dessert scene.
Why This Matters to Our Community
This opening represents something bigger than ice cream. Local food businesses and independent entrepreneurs like Harry Webb help define London’s character, offering alternatives to chain restaurants while creating genuine gathering spaces. For residents across London—whether you’re based in Richmond, Whitton, Hounslow, or further afield—Whippies provides a new reason to visit Seven Dials Market and support independent enterprise.
Small food ventures like this also support the local ecosystem: suppliers, staff, and neighbouring businesses all benefit from increased foot traffic and community engagement. The opening creates jobs and brings fresh energy to the market during summer months when tourism and leisure spending peak.
If you’re planning to visit, get there early on opening day to secure one of the 99p Flake 99s. Beyond that special offer, expect queues—this is the kind of unique, quality-focused venue that builds genuine community buzz. Keep an eye on Whippies’ social channels through bigkidicecream.com for any additional opening week promotions. It’s a reminder that London’s best food stories often come from passionate individuals willing to take risks on authentic, innovative ideas.
Source: A Soft-Serve Ice Cream Bar Called Whippies Is Unleashing Nostalgia
