Nonna Bakery opens on Drury Lane—50% off for locals
A taste of Sicily comes to West London’s doorstep
If you’ve been craving authentic Sicilian bread and pastries, Nonna Bakery’s arrival on Drury Lane in Covent Garden is worth the journey—whether you’re local to Hounslow, Whitton, Richmond or anywhere across London. The independent bakery brand, founded by Sicilian lawyer Matteo Cicero in Shanghai in 2022, has already proven its staying power with 15 locations across China and a successful UK debut in Holborn earlier this year. The new Covent Garden site marks a significant milestone for the brand’s expansion into the capital, bringing genuine regional Italian baking traditions to a neighbourhood that’s increasingly becoming a destination for quality independent food businesses. The location matters: Drury Lane sits at the heart of one of London’s most visited areas, making these artisanal products accessible to both regular commuters and tourists seeking authentic dining experiences. This is the kind of independent venture that transforms neighbourhood culture—bringing personal passion and family heritage to the high street rather than another chain operation.
What’s on the menu and why it matters to the community
Nonna’s offering goes beyond typical bakery fare. You’ll find their signature cornetti in three varieties—pistachio cream, chocolate, and seasonal custard—alongside ricotta cannoli, focaccia, and fresh-baked regional breads rotated throughout the day. What sets this location apart are two exclusive menu items created specifically for the London expansion. The Eton Mess Maritozzo reimagines the traditional Roman sweet bun with a British twist, layering in cream, fresh strawberries, and meringue. More intriguingly, the Pane Cunzatu, a Sicilian sandwich originating from the Aeolian Islands, carries personal significance—it’s where co-founders Matteo Cicero and Dr Jonathan Hazon first met. These aren’t random additions; they tell a story of genuine connection to the product and place. For local food enthusiasts and community members tired of mass-produced alternatives, this represents something increasingly rare: a business built on authentic craft rather than franchise standardisation. The interior redesign features a striking curved island counter that invites interaction between staff and customers, encouraging conversation and community building around shared appreciation for quality ingredients and time-honoured techniques.
Special offer and what to do next
Here’s the practical bit: INSIDERS members can claim 50% off their entire purchase on Sundays throughout October—specifically 4th, 11th, 18th, and 25th. Simply show your membership pass at the till at 161 Drury Lane to redeem. This represents genuine value on artisan products that typically command premium pricing for good reason. For those new to the area or considering a visit, Sunday trading hours in this part of Covent Garden tend to be slightly quieter than weekdays, making it an ideal time to experience the bakery without overwhelming crowds. Whether you’re based locally in Hounslow, commuting from Whitton, or visiting from Richmond, it’s worth planning a trip around these discounted dates. Beyond the immediate offer, keep an eye on whether Nonna expands further into West London—a Hounslow or Whitton location would be genuinely welcome for local residents seeking quality independent businesses. In the meantime, visit nonnabakery.co.uk for full menu details and to stay informed about future expansion plans. Support independent bakeries; they’re the backbone of distinctive neighbourhood character.
Source: INSIDERS | 50% off Nonna Bakery Covent Garden
