Shaston Arms: Soho’s Bold New Dining Destination
A Fresh Chapter for Central London Dining
The Shaston Arms represents an exciting new direction for Soho’s increasingly diverse food scene. Taking the helm is Joe Grossmann, the ambitious entrepreneur behind the successful Patty & Bun brand and The Watermans Arms down in Barnes—a venue that proved he understands what West London diners crave. Now he’s bringing that same innovative energy to Carnaby Street, transforming this intimate venue into something genuinely special. Positioned just off one of London’s most iconic shopping streets, The Shaston occupies a uniquely atmospheric space that balances the frenetic energy of the West End with genuine neighbourhood charm. The cosy interior and pavement seating create an inviting refuge for both locals and visitors navigating the bustling Carnaby area. For those working in nearby offices or visiting retail destinations, this new opening couldn’t have arrived at a better moment. The venue captures that sweet spot between casual pub accessibility and serious culinary ambition—exactly what central London has been missing. Grossmann’s track record suggests this won’t be a flash in the pan; his previous ventures demonstrate genuine commitment to quality and consistency.
Chef Sam Andrews’ Globally Inspired Menu
Behind The Shaston’s impressive culinary output stands Chef Sam Andrews, the same talent responsible for The Watermans’ acclaim. His approach here is deliberately eclectic, drawing inspiration from cuisines across continents without feeling scattered or gimmicky. You might encounter an olive and potato borek-style pie alongside tandoori monkfish topped with curry sauce and creamy spinach—each dish equally compelling and technically accomplished. The standout signature is undoubtedly the squid and merguez bun paired with exceptional house-made fries; it’s the kind of dish worth a solo visit. Andrews doesn’t neglect smaller bites either: mussels paired with smoked cod’s roe on shallot fritters, or piri piri rib cap skewers with prawn sauce demonstrate meticulous attention throughout the menu. Larger plates including lamb chops and ex-dairy beef steaks cater to heartier appetites, while homemade ice-creams provide sophisticated finishing touches. What impresses most isn’t novelty for its own sake, but rather the execution and flavour clarity in every component. For West End workers and residents, this represents genuine value—the ability to enjoy restaurant-quality cooking in a relaxed pub setting.
What This Means for Our Community
The Shaston’s opening signals something broader about Soho’s ongoing evolution. Strong independent hospitality businesses create employment, draw foot traffic to surrounding shops, and establish the kind of gathering spaces that build genuine community character. Unlike chain establishments, venues like this—run by entrepreneurs with proven track records—tend to invest meaningfully in staff development and local supplier relationships. For those working in the Carnaby area, it means a genuine alternative to corporate chains for lunch breaks or evening wind-downs. For local residents in neighbouring districts like Hounslow, Whitton, and Richmond who venture into the West End, it’s another reason to explore Soho beyond the obvious tourist attractions. The thoughtful beverage programme—featuring beers, quality wines, and classic cocktails—elevates it beyond typical pub fare. Service reputation is already strong, suggesting staff are properly trained and invested in the experience. For community members interested in supporting independent operators, this venue deserves attention. Keep an eye on future menu developments and special events; venues of this calibre often host community gatherings and food celebrations that strengthen local bonds.
Source: Shaston Arms Review | One Of The Most Interesting Pub Menus In Soho
