Free Fish & Chip Sandwich Launch: Poppies X Crunch Collab
Two Iconic Brands Finally Join Forces in Soho
After years of building separate followings across London’s food scene, Poppies and Crunch are marking a significant moment for the capital’s culinary community by launching an exclusive collaboration this September. The partnership represents more than just a limited-edition menu item—it’s a meeting of two distinctly British food traditions that have captured the imagination of Londoners from neighbourhoods like Hounslow to Richmond and beyond.
Poppies, the legendary fish and chip institution founded by Pat ‘Pop’ Newland, brings decades of frying expertise and a devotion to quality haddock prepared in signature batter. Crunch, the viral sandwich sensation that’s created queues around the block since establishing itself in Soho, brings innovative thinking and impeccable bread-making. Their combined effort—The Poppies Crunch—merges authentic fish supper traditions with contemporary sandwich culture, creating something neither brand could achieve alone. The sandwich features premium haddock fillet, tartare sauce, minted mushy peas, pickled onion, lemon, and the often-overlooked treasure of any fish shop: crispy batter scraps.
How to Snag Your Free Launch Night Tickets
For those wanting to taste this collaboration before it becomes available to the general public, LOTI Insiders members have an exclusive opportunity to claim free tickets starting Wednesday, 9th September at noon. Sixty tickets are available on a first-come, first-served basis, each granting two people entry to the launch event with a generous spread included: two complete Poppies Crunch sandwiches, two portions of chips, and two soft drinks.
The launch takes place Monday, 14th September between 6:30pm and 9:30pm at Poppies’ Soho location on Old Compton Street. Ticket holders receive an allocated one-hour slot to redeem their free meal, making it essential to arrive punctually. This activation is strictly 18+ and requires showing up in person—no exceptions. The generous offering means you’re essentially getting a complete fish supper experience for free, though any additional items you order beyond the included package will be charged separately. This represents significant value for community members who’ve been anticipating this collaboration.
What Comes Next: General Availability and Community Impact
Following the exclusive insider launch, The Poppies Crunch will enter general sale starting Tuesday, 15th September, available at Poppies’ Soho restaurant for one month. Pricing is set at £14 without chips or £16 with chips, offered for both dine-in and takeaway service. This accessibility means local food enthusiasts across London—whether based in Whitton, working near Richmond, or commuting from Hounslow—can experience the collaboration without requiring insider membership.
For the broader community, this partnership signals how established London food businesses continue innovating while respecting tradition. Both brands maintain strong reputations for quality and authenticity, suggesting this won’t be a gimmicky one-off. Residents should view this as confirmation that Soho remains a destination worth visiting for culinary experiences. The sandwich represents an opportunity to support two locally-loved businesses simultaneously while enjoying a genuinely thoughtful menu creation. Keep an eye on whether either brand extends this collaboration or launches related offerings—successful cross-brand initiatives often inspire follow-up projects that benefit the wider food community.
Source: INSIDERS | Get Your Hands On The Poppies X Crunch Collab Sandwich For Free
