Negroni Month Returns to London: Your September Guide
Negroni Month Comes to West London and Beyond
After the huge success of a single Negroni Week back in 2013, the celebration has evolved into a full month of festivities, and this September promises to be the biggest yet. For those of us living across London – whether in Hounslow, Whitton, Richmond, or anywhere else in the capital – there’s never been a better time to explore the city’s thriving cocktail scene. Six dedicated Negroni Lounges are set to transform neighbourhoods into vibrant aperitivo destinations throughout the month, each offering unique experiences beyond just a quality drink. Bar Brasso in Nine Elms kicks things off with an official Aperitivo Day Party on 19th September, featuring DJ sets from Owen Cutts and complimentary bites prepared by Robin Gill of Darby’s. Meanwhile, venues like Lardo in Hackney are transforming adjacent spaces into Campari-red lounges with curated Sundays featuring live music from Next Door Records. The initiative reflects how London’s independent venues continue to innovate, offering Londoners authentic Italian drinking culture mixed with contemporary entertainment. Whether you’re a seasoned Negroni enthusiast or simply looking for something to do this September, the month promises accessible experiences across multiple neighbourhoods.
What’s New: The Dirty Negroni and Creative Twists
This year’s headline act is The Dirty Negroni, a collaboration with cultural icon Perelló that puts a savoury spin on the classic aperitivo. By infusing the traditional recipe with Perelló olive brine, this version delivers a saltier, umami-forward profile that’s generating real buzz among the cocktail community. Beyond The Dirty Negroni, venues are bringing imaginative variations to the table. Fatto A Mano is serving the Queen Negroni, an unexpected Margherita-pizza-flavoured creation featuring olive-oil-washed gin, fresh basil, and upcycled tomato water that runs through mid-October. Meanwhile, The Alchemist Monument is hosting a special evening on 24th September with paired DJ sets and even a fortune teller for atmosphere. Perhaps most exciting is Satan’s Whiskers hosting Milan’s renowned Moebius bar – ranked seventh in the World’s 50 Best Bars – for an exclusive two-day residency on 21st and 22nd September. Moebius is bringing Michelin-starred snacks paired free with every drink from their exclusive Campari menu. These creative interpretations mean locals have genuine reasons to venture out and try something different, whether they’re cocktail connoisseurs or casual drinkers exploring new flavours.
How to Join In: From Free Drinks to Passport Stamps
Getting involved in Negroni Month is straightforward, with options for every budget and preference. The most rewarding way to participate is collecting stamps in the Negroni Passport – visit all six participating lounges and you’ll earn a free Negroni at your final stop. The participating venues span Lardo and Equal Parts in Hackney, Café 1001 on Brick Lane, Next Door Records Two in Stoke Newington, The Shaston Arms in Soho, and Bar Brasso in Nine Elms, giving you a genuine reason to explore different neighbourhoods. For those preferring free options, Young’s is offering complimentary Negronis through their On Tap app at eighteen participating pubs from 22nd-29th September, with five flavour variations to choose from. The Evolv Collection app members can claim a complimentary Negroni plus enjoy daily happy hours across premium venues including Coq d’Argent and Vinoteca. Several lounges are keeping prices accessible too – Café 1001 and The Shaston Arms both offer £5 Negronis throughout the month, while Equal Parts donates £1 from every Campari drink to Hackney Food Bank. The celebration wraps up on Sunday 27th September, so now’s the time to plan your aperitivo adventures and mark your calendar.
Source: Campari’s Negroni Month Is Back With Its Biggest Line-Up Yet!
