Simpsons in the Strand: Iconic London Restaurant’s Grand Return

Simpsons in the Strand, a historic London restaurant dating back to 1828, is set for a spectacular relaunch in Autumn 2025. Initially opened as a smoking room and coffee lounge, it evolved into renowned dining rooms frequented by notable figures like Charles Dickens and Winston Churchill, establishing itself as a beloved London institution. Known for its chess-themed facade and table-side meat carving, served from its famous Drakes silver trolleys, Simpsons faced closure in 2023 after struggling in recent years, despite a 2017 refurbishment. The restaurant's contents, including its iconic trolleys, were auctioned off. However, restaurateur Jeremy King, the force behind acclaimed establishments like The Ivy and The Wolseley, is spearheading Simpsons' revival. King's vision is to resurrect Simpsons as a “big-theatre brasserie,” encompassing two distinct dining rooms (one formal, one less so), two bars, and a private hire ballroom. The relaunch promises a return to the restaurant's celebrated table-side meat carving, suggesting a revival of its traditional charm and grandeur. While details are scarce, the prospect of Simpsons reopening is exciting news for London's culinary scene, hinting at a resurgence of its historic elegance and culinary prowess. The challenge now lies in tracking down the auctioned-off trolleys, a crucial element in recreating the restaurant's unique atmosphere. This ambitious project signifies the enduring appeal of London's heritage restaurants and the potential for revitalizing culinary landmarks.

(Source: https://londonist.com/london/food/simpsons-in-the-strand-reopening-autumn-2025)